brand guidelines

Our story

From humble beginnings to business growth: The story of revday

In 2000, I arrived in Australia with my mother and two sisters as refugees from Iran. Our new beginning was filled with uncertainty, but it also ignited a relentless drive within me to make something of this opportunity. My journey into sales began with the guidance of my brother-in-law, who became my first sales coach. His approachable, empathetic, patient, and supportive nature and a support of my family left a lasting impression on me, inspiring me to create something meaningful for others.

From humble beginnings to business growth: The story of revday

In 2000, I arrived in Australia with my mother and two sisters as refugees from Iran. Our new beginning was filled with uncertainty, but it also ignited a relentless drive within me to make something of this opportunity. My journey into sales began with the guidance of my brother-in-law, who became my first sales coach. His approachable, empathetic, patient, and supportive nature and a support of my family left a lasting impression on me, inspiring me to create something meaningful for others.

From busyness to business: Passion for simplicity

As I delved deeper into sales, I became fascinated by creating systems and processes that simplify work for everyone around me. Constantly engaging with operations and marketing, I sought ways to streamline and improve. Some called me obsessively detail-oriented, but I believed that meticulous planning was essential to making something truly simple and effective. Observing small business owners overwhelmed by a patchwork of expensive software and multiple vendors—yet still feeling stuck—I realised that even with these tools, they lacked scalable strategies. That’s when I knew there had to be a better way—an easier way.

From busyness to business: Passion for simplicity

As I delved deeper into sales, I became fascinated by creating systems and processes that simplify work for everyone around me. Constantly engaging with operations and marketing, I sought ways to streamline and improve. Some called me obsessively detail-oriented, but I believed that meticulous planning was essential to making something truly simple and effective. Observing small business owners overwhelmed by a patchwork of expensive software and multiple vendors—yet still feeling stuck—I realised that even with these tools, they lacked scalable strategies. That’s when I knew there had to be a better way—an easier way.

The birth of revday: fueled by adversity and business challenges

Life threw me a curveball when I was made redundant just one week after purchasing a property, due to a shift in the global strategy of the company I worked for. This tough moment became the catalyst for something much bigger. I decided it was time to address the frustrations I had seen in businesses—frustrations that plagued business owners, their employees, and their customers. And that’s how revday was born. The name says it all—revenue, every day—because that’s our focus.


revday was born as a holistic solution, represented by the circle in our logo. It stands for our complete approach to helping businesses grow. The lowercase “r” in revday symbolises our approachability, inspired by the nurturing and supportive environment my brother-in-law and family provided for me.

The birth of revday: fueled by adversity and business challenges

Life threw me a curveball when I was made redundant just one week after purchasing a property, due to a shift in the global strategy of the company I worked for. This tough moment became the catalyst for something much bigger. I decided it was time to address the frustrations I had seen in businesses—frustrations that plagued business owners, their employees, and their customers. And that’s how revday was born. The name says it all—revenue, every day—because that’s our focus.


revday was born as a holistic solution, represented by the circle in our logo. It stands for our complete approach to helping businesses grow. The lowercase “r” in revday symbolises our approachability, inspired by the nurturing and supportive environment my brother-in-law and family provided for me.

revday growth engine: our holistic solutions

Today, revday focuses on making revenue generation simple and scalable. Through our Growth Framework, we guide businesses through every stage of their journey—from capturing leads with targeted marketing and offer development, to nurturing relationships through engagement and relationship building, and finally to closing deals with effective conversion strategies and onboarding processes. Our all-in-one system is designed to make growth predictable, repeatable, and automated.


We’re not just giving businesses tools. We’re providing a system that’s built for growth. From automating payment systems and managing phone administration to setting up lead forms and referral programs, we create a harmonious workflow. And through revday academy, we offer comprehensive training so businesses can fully leverage our solutions. With 24/7 support, we ensure no one feels left behind.

revday growth engine: our holistic solutions

Today, revday focuses on making revenue generation simple and scalable. Through our Growth Framework, we guide businesses through every stage of their journey—from capturing leads with targeted marketing and offer development, to nurturing relationships through engagement and relationship building, and finally to closing deals with effective conversion strategies and onboarding processes. Our all-in-one system is designed to make growth predictable, repeatable, and automated.


We’re not just giving businesses tools. We’re providing a system that’s built for growth. From automating payment systems and managing phone administration to setting up lead forms and referral programs, we create a harmonious workflow. And through revday academy, we offer comprehensive training so businesses can fully leverage our solutions. With 24/7 support, we ensure no one feels left behind.

Reaching new peaks: Expanding our services to drive your business growth

At revday, we’re not just about simplifying systems today. Our future vision is to become the complete growth partner for businesses. As we evolve, we will aim to offer development, branding services, video editing, animation, and training design—so businesses don’t just automate processes, they thrive in every aspect of their journey.

Reaching new peaks: Expanding our services to drive your business growth

At revday, we’re not just about simplifying systems today. Our future vision is to become the complete growth partner for businesses. As we evolve, we will aim to offer development, branding services, video editing, animation, and training design—so businesses don’t just automate processes, they thrive in every aspect of their journey.

Brand values

These values capture our brand’s unique outlook and the core principles we stand by. They define our brand’s personality and shape the character of our products. Each value ensures we stay true to our mission while creating a consistent and resonant experience for our customers.

Approachable

We foster a warm, welcoming environment in every interaction.

Strategic

We think ahead, making thoughtful, well-planned decisions to drive success.

Clear

We communicate clearly and directly, ensuring that our messages are easy to understand and impactful.

Customer-centric

We put our customers first in everything we do, ensuring their needs and success are always our top priority.

Tone of voice

This is how we connect with our audience—through our choice of words, communication style, and the emotional tone we convey. It adapts depending on the format and the specific audience we’re addressing.

Our tone is warm, engaging, and approachable while remaining professional. We aim to be insightful without being overly formal, and while we can be witty, we always maintain respect and clarity in our communication.

Warm and approachable

We speak in a friendly, inviting way, using inclusive language to make our audience feel appreciated and understood. It's all about fostering a connection and making communication feel natural and engaging.

Strategic and thoughtful

Our communication is intelligent and considerate, reflecting our expertise and careful planning. We convey that every decision is made with a long-term vision, showing that we're a trusted partner committed to achieving lasting success.

Clear and direct

We get straight to the point with clear and simple language, ensuring our audience understands exactly what we’re saying.

Customer-focused

We always put the customer first, speaking with empathy and support to ensure they feel understood and valued.

Each of these examples should help clarify what is expected in terms of tone, ensuring that your communication is consistent with the brand’s voice.

Our messaging

Understanding and addressing our audience's needs is crucial. Whether we're speaking to startup founders, marketing teams, or industry innovators, our message must be clear:

In a nutshell

For interviews, presentations, or podcast appearances: “revday helps businesses grow by providing tailored solutions that optimise their revenue processes.”

Brief overview

"revday is a sales and marketing software and service company that develops automated systems, known as the 'revday Growth Framework,' designed to help businesses capture, nurture, and close more deals. By offering both software and customised systems, revday enables business owners to confidently focus on growth."

The revday growth framework is revday’s comprehensive, done-for-you service, where we build entire sales and marketing systems for businesses to capture, nurture, and close leads.

We are catalysts for change. Our products are not just solutions; they are the stepping stones to reimagined business potentials.

"Our products at revday are designed with your business in mind. Each one is part of our 'done-for-you' suite, where we handle the complexities of digital marketing and automation for you. From intuitive websites to automated lead generation and efficient CRM systems, we ensure every tool simplifies your operations and enhances growth. We're not just offering software; we're providing tailored solutions to meet your unique business challenges, making advanced digital marketing accessible and effortless for every entrepreneur."