brand guidelines

Digital colour guidelines

Primary brand colours

#E80F42

R232 G15 B66

Pantone 192 C

revday red

Use for primary buttons like "Book a free consultation" and key call-to-action elements


Apply to icons, small graphic elements, and text highlights that require attention


Use in sections where an attention-grabbing background is necessary without overwhelming
the user


#FFFFFF

R255 G255 B255

revday white

Use for the main content areas and sections to create a clean and modern look


Apply to text placed on dark backgrounds, such as button text or over Midnight Black elements


#1F2733


R31 G39 B51

Pantone 7547 C

revday dark

Use for body text, headlines, and subheadings to ensure readability


Apply to footer backgrounds, button backgrounds, and elements that need contrast against lighter sections.


Supportive brand colours


#228B22


C84 M21 Y100 K8

Pantone 5615 C

revday green

Use for success messages, confirmation icons, or any elements that indicate growth or positive actions


Use in small amounts, such as icons or highlighted text, to create balance.


#1E60A0


C92 M65 Y9 K1

Pantone 7692 C

revday blue

Use for secondary actions and links, such as

"View all services."


Apply to icons related to trust-building elements, such as service sections

Print colour guidelines

Primary brand colours

#E80F42

C2 M100 Y73 K0

Pantone 192 C

revday red

Use for buttons, key action elements, and significant icons to draw attention.


Employ in small amounts for design elements like borders or highlights.


Best suited for print elements where high impact and visibility are needed.


#FFFFFF
C0 M0 Y0 K0

revday white

Use extensively to maintain a clean and open design.


Essential for text on coloured backgrounds and negative space for balance.


Use for a neutral canvas that enhances the vibrancy of other colours.


#1F2733


C83 M72 Y54 K61

Pantone 7547 C

revday dark

Use for body text, headlines, and subheadings to

Use for header, footer, and areas where strong contrast is needed.


Ideal for separating different sections or emphasising certain areas.

Supportive brand colours


#228B22


C84 M21 Y100 K8

Pantone 5615 C

revday green

Best for accents and elements that need to signify growth or positivity.1 Column


Use in small amounts, such as icons or highlighted text, to create balance.


Works well in charts, graphs, or environmental graphics that need a natural touch.


#1E60A0


C92 M65 Y9 K1

Pantone 7692 C

revday blue

Use for secondary elements like subheadings and infographics.


Ideal for highlighting information that complements the main message.


Provides visual depth without overpowering primary colours.