Typography
Typography is a key element of our brand identity. We’ve chosen Poppins for its clean, modern look, ensuring consistency and legibility across all materials. Whether in bold headings or clear body text, Poppins perfectly aligns with RevDay’s focused and professional image.
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Poppins
Poppins’s versatility makes it suitable for various applications, from digital interfaces to print materials.
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Bold
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Semi bold
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Regular
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Light
Applications
Poppins is our brand font. Use semi-bold or regular weights to maintain consistency in communications. Text should be aligned according to its context: headings and important information may be left aligned, while body text is best left-aligned. Semi-bold can be used for emphasis and is primarily applied to key headings and subheadings.
Editorial quick guide:
Headlines (H1)
Use sentence case and avoid end punctuation. Exceptions include exclamation points and question marks for emphasis.
Subheads (H2)
Use sentence case and include end punctuation as appropriate.
Body text
Use sentence case and avoid end punctuation for readability.
Call-to-actions (CTAs)
Use sentence case and avoid end punctuation to maintain a clean, direct message.
Avoid widows and orphans
Avoid Widows and Orphans: Ensure that text formatting is visually balanced and not split awkwardly.
Note: For additional guidelines, please refer to the editorial section.
H1 (Heading 1)
H1 (Heading 1)
Subheadings
Body text
Do’s and don’ts
Keep only the first title letter in upper case and the rest in small case
We don’t write main titles in Upper case
Keep only the first title letter in upper case and the rest in small case
Avoid using capital letters to emphasise the message
Keep only the first title letter in upper case and the rest in small case
Avoid using too many different font sizes in a single design. Stick to the predefined sizes for headings, subheadings, and body text to maintain a cohesive look.
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