brand guidelines

Placements

The correct placement of revday's visual elements—such as the logo, typography, and other brand assets—is essential for maintaining a consistent and professional brand identity. Designer should maintain consistent application of these placement principles across digital and print platforms reinforces revday's visual identity and strengthens brand cohesion.

Logo placements

The logo should be placed in the top left corner on digital platforms (e.g., websites, apps) and printed materials. This placement aligns with user reading patterns and enhances brand recognition

The logo should never be smaller than 20mm in print or 40 px in digital formats to ensure legibility.

Element placements

Proper placement of design elements is essential for maintaining a cohesive and professional brand identity. Consistent positioning and alignment of these elements across all brand materials contribute to a unified visual experience.

Grid systems

All designs should adhere to a 12-column grid system to ensure alignment and spacing consistency. This grid system allows for flexibility while maintaining a structured layout.

Use a margin of 10% on either side of the layout, with a gutter width of 16px between columns to ensure balanced spacing between elements.

Hierarchy

Headings and key CTAs should be positioned at the top of sections, using size and colour to distinguish their importance.

Supporting text, icons, and imagery should be placed below the primary elements, with appropriate spacing to maintain clarity.

Alignment

Primary text and body copy should predominantly be left-aligned for readability and to create a clean and organized layout.

Headings, subheadings are left aligned, and key CTAs can be center-aligned in certain sections to draw attention and create visual emphasis.

Spacing

Maintain a consistent spacing of 24px between paragraphs to enhance readability.

Ensure a minimum of 32px spacing between distinct elements (e.g., between a CTA button and the following section) to avoid visual clutter.

Design layout

The layout is essential in presenting the brand in a way that is visually appealing and functional. The following layout guidelines should be applied to all brand materials, both digital and print.

Visual balance

Use symmetry in sections where uniformity is key (e.g., forms, product listings), and asymmetry where a more dynamic, engaging presentation is desired.

Balance visual elements, such as images and text, to avoid heavy or light sides of a layout. Equal weight should be given to all parts of the layout.

White space

White space should be actively used to create a clean and uncluttered design. It helps to focus attention on the most critical elements and improves overall readability.

Consistent margin use around elements and within sections ensures that content is not overcrowded, promoting a

Consistent styling

Adhere to the brand’s typography guidelines, using the specified font sizes, weights, and colours. Ensure consistent use of typography throughout all materials.