brand guidelines

Photography

Do’s and don’ts

Clear images displaying human and emotional movements..

Avoid using blurred images.

Clear images displaying human and emotional movements..

Avoid using images that have over exposure and can not be understood.

Illustrations to be used only with revday brand colors

No illustrations with colors that do not match the brand theme

Icons and illustrations

When we use icons, it needs to kept in mind that the icon style and imagery should be consistent throughout the website. All the icons should have a similar look and feel in terms of their stroke width and depth.

Clear, simple outlined icons with colour code # 1F2733 on white background. This solid colour on white background is used to maintain sharp contrast so that the icons appear clean and crisp.

The same icons in plain white colour to be used with brand’s original colours (revday dark and revday red). The icons are to be used in the same outline style with solid white and dark grey colours throughout revday’s branding theme, so as to provide consistency in the overall layout.

Icon do’s and don’ts

Icons to be in solid colors.

No overly detailed icons, thick borders to be used.

Icons to be only used on revday branding colors with color variations of white and midnight black.

No shadows or any other effect to be used.

Icons to be only used on revday branding colors with color variations of white and midnight black.

No icons to be used over images and other colors.