brand guidelines

Logo

Our logo is built around our platform’s core principles: attract, convert, and retain. The three interlocking circles symbolise these stages, with each colour representing a vital part of the customer journey, all converging at the centre to signify growth.

Logo construction

The revday logo is built on simple geometric shapes, with a bold red circle symbolizing focus and energy. The lowercase letters in “revday” emphasise approachability and friendliness, while the balanced spacing between the circle and the text creates harmony. Optical kerning and precise proportions make the logo instantly recognisable across all contexts, reflecting the brand’s commitment to clarity, consistency, and growth.

Do's and don'ts

Do ensure that the brand mark (red circle) and the wordmark(revday) always retain their original proportions as shown. The brand mark should be 170px in diameter and align perfectly with the given height 20px of the wordmark

Don’t use uppercase or title case for the "revday" logo

Don’t alter the brand logotype inside the cloud symbol

Don’t change the placement or alignment of the brand mark and wordmark

Do use the official brand colours: Capture Red (#E80F42) and Midnight Black (#1F2733)

Don’t use any colours other than the official brand colours

Don’t add shadows, gradients, or other effects to the logo

Don’t rotate, skew, or tilt in any direction

Do use the official brand colours: Capture Red (#E80F42) and Midnight Black (#1F2733)

Don’t use any colours other than the official brand colours

Don’t add shadows, gradients, or other effects to the logo

Don’t place the logo on complex or low-contrast backgrounds that impair visibility